WSJ Live: Video Center

In 2011, we underwent a rebranding of video across all Dow Jones properties. One of the main goals was to unify the experience with the then newly launched video iPad app and to create a single destination site for the umbrella brand WSJ Live.

This project was an early testbed for what would one day be a fully responsive site. We had a mobile site and a desktop site. On the desktop site, we had 2 snap points, each optimized for different advertising opportunities. Although the core experience didn't change, the framework allowed to move ahead with the fully responsive site, with 4 snap points. That fully responsive site launched summer 2014 and can be seen at live.wsj.com.